50 Cent launches '50 Cent Action' on Pluto TV with Lionsgate, streaming hit action films for free
50 Cent delivered another win for the Green Light Gang as the “50 Cent Action” channel officially premiered on Pluto TV this Sunday, July 6. Timed with his 50th birthday, the launch adds to the rapper and entertainment mogul’s expanding portfolio in television and film. Curated by Curtis “50 Cent” Jackson himself, the new channel features a handpicked collection of cinematic thrillers and high-energy series crafted to entertain fans of action-packed storytelling.
50 Cent debuts his new Pluto TV channel, “50 Cent Action,” with Lionsgate—streaming free action films and series, launched on his 50th birthday.
Pluto TV
Pluto TV
Formed through a collaboration with Lionsgate, the channel brings free access to a lineup that reflects Jackson’s signature style—intense, fast-moving, and driven by bold characters. With Lionsgate’s distribution support and 50 Cent’s creative vision, the channel offers nonstop viewing for audiences looking for premium action content without a subscription.
To coincide with the launch, Pluto TV is showcasing a special “Curtis Collection,” featuring titles where Jackson takes center stage. Included are Freelancers, Righteous Kill, Fire with Fire, Set Up, Blood Out, and Caught in the Crossfire. Each film places Jackson in gritty, high-stakes roles that highlight his on-screen presence and production influence.
“This is the next big step,” Jackson said in a statement to Billboard. “Launching on my birthday makes it even bigger. I’ve partnered with Lionsgate to deliver nonstop, high-powered entertainment, and now even more fans can watch for free.” His remarks signal an ongoing strategy to broaden his audience reach while continuing to push forward with projects under his production banner.
Pluto TV, the free streaming platform owned by Paramount Studios and headquartered in Los Angeles, first launched in 2013 and now hosts over 250 live and on-demand channels. The “50 Cent Action” channel had already been available on other major services including Roku, LG, Prime Video, Sling TV, and DIRECTV prior to its Pluto TV debut.
Jackson’s efforts in the entertainment industry show no signs of slowing down. He has been cast as Balrog in the upcoming Street Fighter adaptation, portraying a former boxer turned security enforcer for the film’s main villain.
Additional projects are already in motion. Jackson is also set to appear in the horror feature SkillHouse, expected in theaters this July, along with Deon Taylor’s upcoming action-thriller Free Agents, further expanding his presence across multiple film genres.
