Netflix confirms 'Alice in Borderland' Season 3 release date and teaser trailer reveal
Netflix has officially announced that Alice in Borderland will return for its highly anticipated third season on September 25, offering fans a first look through a newly released teaser trailer. The preview hints at another intense chapter in the Japanese survival thriller, reigniting the dangerous universe where reality blurs and each game could be the last.
Netflix reveals the September 25 release date for Alice in Borderland Season 3 and drops a thrilling new teaser trailer. Arisu and Usagi return to the game.
Netflix
Directed once again by Shinsuke Sato, the series continues to draw from Haro Aso’s cult manga, reuniting viewers with protagonists Arisu and Usagi as they are pulled back into the mysterious and lethal realm known as the Borderland. The live-action adaptation has become a cornerstone of Netflix’s Japanese slate, with the second season making a remarkable debut atop the streamer’s Global Top 10 for non-English-language television upon its 2022 release.
Lead actors Kento Yamazaki and Tao Tsuchiya reprise their roles as Arisu and Usagi, now seemingly settled into a quiet married life. However, their peace is short-lived, disrupted by eerie visions and an unexplained disappearance that beckons them back into the perilous game world. Supporting cast members Hayato Isomura, Ayaka Miyoshi, and Katsuya Maiguma return as well, while new additions expand the ensemble. Season 3 introduces Koji Ohkura, Risa Sudou, Hiroyuki Ikeuchi, Tina Tamashiro, Kotaro Daigo, and Hyunri. Joining in a significant role is Kento Kaku, known for his work in House of Ninjas and Amazon’s Like a Dragon: Yakuza, portraying Ryuji, a researcher of the afterlife who becomes Usagi’s guide through the revived nightmare.
The writing team for the new season includes Yasuko Kuramitsu alongside director Sato. Behind the camera, composer Yutaka Yamada returns to provide the musical score, with Taro Kawazu as cinematographer. Production design is handled by Iwao Saito and Shin Nakayama, while Atsushi Doi oversees visual effects. The series is developed and produced by Robot, in collaboration with Tokyo-based production company The Seven.
With its cinematic flair and existential themes, Alice in Borderland has come to symbolize Netflix’s commitment to elevating Japanese genre storytelling for a global audience. The company continues to expand its investment in local content, leveraging the series’ popularity to build momentum. Earlier in the year, Netflix saw success with Bullet Train Explosion, a high-energy reboot helmed by Shin Godzilla director Shinji Higuchi.
The streamer is also gearing up for the release of Last Samurai Standing this November. The forthcoming title is a violent battle-royale set in the Meiji era, led by Junichi Okada and featuring a sprawling cast of nearly 300 samurai locked in a brutal survival contest. Alongside these ambitious projects, Netflix recently added supernatural action show YuYu Hakusho and espionage-centered House of Ninjas to its growing roster, both breaking into the platform’s global non-English Top 10.
Japan’s once-hesitant approach to streaming has rapidly evolved, transforming the nation into a key territory for premium video services. As smart TV adoption increases and younger demographics turn away from traditional broadcast platforms, Japan now ranks among Asia’s most promising — and still relatively untapped — streaming markets. Netflix's local production strategy reflects this shift, with high-profile titles like Alice in Borderland leading its charge.
