'The Morning Show' Season 4 navigates post-truth politics with new faces including Marion Cotillard and Boyd Holbrook
The newsroom at the center of The Morning Show faces a new reality when the Apple TV+ series returns for its fourth season. No longer just reporting the news, the characters now find themselves confronting a media landscape fractured by misinformation, conspiracy, and blurred lines between fact and fiction.
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Jennifer Aniston’s Alex Levy, now a senior executive within the network, voices the urgency of the moment in a newly released teaser: “We have to question everything that we see and we hear now more than ever.” Reese Witherspoon’s Bradley Jackson responds with a familiar sentiment: “The truth always comes out, you know that.” These lines play over visuals of the two walking side by side outside a mirrored skyscraper, symbolic of the layered reflections and uncertainties that now define their world.
Rather than previewing new scenes, the teaser overlays dialogue from core characters atop stylized imagery. Audio hints from returning figures suggest alliances are shifting and motives remain unclear. Mark Duplass and Billy Crudup return to discuss “dirt to exchange” and offer to handle “someone’s dirty work,” setting a tone of strategic maneuvering within UBA’s boardrooms.
Jon Hamm’s character—who previously attempted to acquire the network and remains a complicated figure in Alex’s life—offers pointed guidance: “You wanna run this place? You have to really, really want it.” The characters portrayed by Greta Lee and Karen Pittman are caught navigating their own power struggles within a transformed corporate structure, caught between ambition and responsibility.
New players enter the scene with their own agendas. Boyd Holbrook portrays Brodie, a talk show host and controversial podcaster likely to challenge the network’s editorial stance. Marion Cotillard joins as Celine Dumont, a poised and perceptive political figure from a prominent European lineage. “I like to know who’s an ally and who’s a liability,” she says, instantly marking her as a decisive force in the evolving hierarchy.
Season four begins airing on September 17, followed by weekly Friday releases through November 19. The 10-episode installment takes place nearly two years after the events of season three. With the UBA-NBN merger finalized, the network enters spring 2024 under a unified banner, navigating increased scrutiny, rising internal tensions, and an audience more skeptical than ever. A world of deepfakes, hidden motives, and corporate cover-ups sets the stage for every journalistic decision.
The previous season ended with a dramatic cliffhanger that split the paths of its leading women. Alex outmaneuvered a tech billionaire modeled after Silicon Valley disruptors, earning a controlling voice in the newly merged company. Her ascension gave her influence, but also made her a target in a system that rewards compliance over conviction. Bradley, on the other hand, found herself entangled in legal peril after hiding evidence tied to the January 6 Capitol riot—footage implicating her brother that she filmed, then suppressed. The fallout led to her resignation and looming charges of obstruction and tampering.
“There is accountability, but it’s not bleak,” showrunner Charlotte Stoudt told The Hollywood Reporter after the finale. “Even when you have to be accountable for something, life can go on.” The sentiment frames the moral framework of the new season, as characters balance ambition with past choices that refuse to disappear.
The upcoming episodes are produced by Media Res, with executive producers including Stoudt, director Mimi Leder, Michael Ellenberg, and Lindsey Springer. Witherspoon and Lauren Neustadter return under the Hello Sunshine banner, with Aniston and Kristin Hahn producing for Echo Films. Zander Lehmann and Micah Schraft also contribute to the creative team.
Additional new cast members this season include Jeremy Irons, Aaron Pierre, and William Jackson Harper. Nestor Carbonell and Nicole Beharie will reprise their roles, continuing their characters’ involvement as the show’s exploration of media, power, and identity intensifies.